How to Create Social Media Content Pillars (+ FREE Worksheet!)

Are you wondering how to create social media content pillars? This blog will give you all the information you need to know on how to create your own social media content pillars plus a FREE worksheet! 

How do you decide what to post on social media? If you’re currently spending countless hours trying to come up with content, then we’re happy to tell you that there are easier ways. Social media is a great tool in your business, but it shouldn’t be taking up all of your time. And one great way to do that is by figuring out what you actually want to post about. Not just for the next few posts, but in general. The best way to do this is by determining what your content pillars are. This will give you guidelines on what to post, which will make coming up with content much easier. So let’s take a look at what content pillars are and how you can use them to your benefit! 

What Are Content Pillars?

Content pillars are content topics that are relevant for your business and brand. They are the things that you want to share and discuss with your audience. We recommend picking 3 to 5 topics that you then base all your content around. This will help you define your niche and it will help your audience understand what they can expect from you as well. It will position you as more of an expert in your field, because your message is consistent and always relevant to your business. 

Another big benefit? It gives you a place to start from when creating content every month. Where before you might have been racking your brain for things to talk about, you can now refer to your content pillars and start building your message from there. Content pillars will be different for every business, and can even be different for each platform you use in your business. 

Example Content Pillars

To give you a better idea of what content pillars are, we wanted to share the C3 Social content pillars and how we use them. We have 5 pillars: Personal branding, tips & tricks, thought leadership, products & services and inspirational content.

Whenever we create content for our own brand on Instagram, we will start from one of these pillars and we make sure to spread them out evenly so they alternate and create a variety of content topics. 

Personal Branding

I’m Corinne, the face behind C3 Social! I like to share a little bit about myself every now and then to make sure I keep a personal connection to my followers. 

Tips & Tricks

C3 Social is a service-based business, so we know all the tips & tricks when it comes to social media, branding, websites and much more! We always want to give value to our followers, so we share some awesome tips & tricks regularly! 

Thought Leadership

We’re an expert in our field, so whenever we can, we share what we’ve learned throughout the process.

Products & Services

While we want to give as much value to our followers as possible, we also want them to know about our products and services so they know exactly how we can help them. We often show new website we’ve launched, social media content we’ve created, or graphic design assets we’ve designed.  

Inspirational

We love to share about what inspires us at C3 Social, like inspirational quotes and pictures that will resonate with our audience. The most important part about any business or entrepreneur is the person at the heart of the business and sometimes nurturing the mindset and productivity is of the utmost importance.  

Create Your Own Content Pillars

Setting up your own content pillars in your business will help you gain clarity on your message, make your content more consistent, and it will make it easier to actually create your content! Having this in place will help your business grow, and it’ll also make it much more doable to outsource your content creation once you’re ready to grow and spend more of your time in your zone of genius.

Ready to get started creating your own content pillars?

Check out this worksheet that’ll help you do just that! And if you’d prefer some help with setting up your content pillars or want help with all your content creation, we’re always available for a free consultation to see how we can help you!