4 Ways a Digital Marketing Strategist Can Help You

Are you thinking of hiring a digital marketing strategist but not sure how they can help you? Check out this blog for 4 ways a Digital Marketing Strategist can help you in your small business!

Were you excited about digital marketing when you started your business? Unless you’re a digital marketer yourself, the answer might be no and that’s totally ok! But digital marketing is a necessary part of doing business if you want to reach your ideal audience. 

Having a digital marketing strategist to help you will help to focus your message and content so you can truly reach your ideal audience in the best way possible. It can help you grow your business to new heights. 

If you’ve never outsourced any work or you’re not sure what a digital marketing strategist does, then it can be a big decision to hire someone to help you. That’s why we wanted to share what you can expect from working with a digital marketing strategist so you know if it’s the right fit for you! Read on to find 4 ways a digital marketing strategist can help you! 

1. Social Media Strategy

If you’re running a business and you want to be seen, you need to be on social media. Many potential customers are expecting to find you, or at least find out about you, through social media, so this is a great place to reach and connect with them! In fact, 90% of people on Instagram follow a business according to Hubspot. 

Unfortunately, just posting a few fun pictures on Facebook doesn’t really cut it anymore these days. You need to post strategically so you reach the right people. A digital marketing strategist can help you create a posting strategy that will help you do just that. And that doesn’t mean that you need to be on social media all the time. Having a deliberate strategy will probably save you time (and you can even outsource the content creation, scheduling, and engagement too!). 

To create a good social media strategy, a digital marketing strategist will usually start with an audit of your current accounts to see what is working and what can be improved. They research your target audience and help come up with content pillars that you need to base your social media message around. And since they know your target audience, they can make recommendations on what posts will resonate most with your followers and ideal audience. Imagine what a load off your shoulders this is if social media is all taken care of!

2. Content Marketing

While social media is really valuable, one thing to note is that it’s not completely yours. If you ever get locked out of your account or if a platform decides to close up shop tomorrow, you’d lose all of those followers. So while social media is great to reach your audience, you want something that is yours and that you control yourself.

A great way to do that is through your blog. Don’t have one yet? No problem! A digital marketing strategist can help you come up with a blogging strategy as well. They can provide SEO-optimized, professionally written blog posts that will get you found on Google and help you stay consistent in putting out content. Blogs bring your audience a lot of value and they are evergreen content that can be used any time! You want your audience to trust you, so by giving away free value, they will want to learn more and invest in what you can provide them.

Another good way to keep your audience close is by having an email list. This is a list of anybody that has signed up to get your emails. By signing up for your emails, they’ve expressed that they’re interested in what you have to offer. We recommend having a weekly or monthly email newsletter to stay connected with them. And the way to get them on your email list? Opt-ins! This is usually some kind of incentive for people to sign up. Some companies like to give a discount, others provide a freebie like a checklist or short guide that’s interesting and valuable to their ideal audience and that makes them want more if someone signs up for their email list. A digital marketing strategist can help you figure out what your audience would love and create it for you!

3. Graphic Design

It’s not all about written content. To really draw someone in, you need to have a consistent brand so your audience can recognize you right away. A digital marketing strategist can help you create branding that resonates with you and your ideal audience – and make it consistent. They can help create a branding guide for all parts of your business, including:

• Social media graphics
• Branding collateral like business cards, branded note cards and envelopes, line cards, brochures, and more
• Digital graphic design collateral like printables, checklists, activity sheets, or worksheets
• Pitch decks, sponsor decks and other presentations
• Influencer branding needs like rate cards, media decks, media cards, and sponsor portfolios, and more. 

The way you present your business is very important, so having a digital marketer help with your branding and graphics can draw in your ideal audience even more. 

4. Website

Whether a client finds you through social media, your blog, Google or some other way, you want your website to be optimized to convert. It needs to be user-friendly and reflect what your business is all about. If you already have a website that you love, but want to know what final tweaks you could make to round out your visitor’s experience, a digital marketer can help make those last changes that’ll bring your website to a new level. 

A digital marketing strategist can also help with a redesign if you already have a good foundation, but want to spruce up your website to truly reflect your brand. If you’re not happy with your current website or just starting out, they can also come to the rescue! They can help design and build your website from scratch so you’re all set for the future! Already have a website you love or just finished your redesign? A digital marketing strategist can also help you maintain your WordPress website so your site is always secure, working and up to date. 

Ready to Hire a Digital Marketing Strategist for Your Business?

Do you need help with any or all of these tasks? Whether you’re struggling with your social media strategy, content marketing, graphic design, your website or all of the above, C3 Social can help you figure it out. Our team is ready to support you where you need it most, so you can grow your business and focus on those areas that you excel at. 

Want to learn more about how we can help you? Book a free consultation here!