13 Easy Ways To Boost Your Business With a Blog

Do you currently have a blog for your business? Are you wondering if you even need one? What benefits do you get from having a business blog anyway?

The simple answer is: yes, you definitely need a business blog.

Why?

A business blog can help you reach your target audience, land more clients, find better leads, and position your business for success.

Still uncertain about diving into building a business blog? Here are 13 easy ways to boost your business with a blog:

Let’s dive in!

1. Blogging is SEO’s BFF.

When’s the last time you scrolled past page 2 or 3 in your Google search results to find what you were looking for? Odds are that most people don’t get past the first page. In fact, research shows that 75% of people never scroll past the first page of search results.

To put it simply, the more you blog using relevant keywords, the more you’ll be featured at the top of search result pages. And the more you’re featured on search result pages, the more traffic you’ll get to your website. And the more traffic…well, you get it! This is the key to SEO.

To implement stellar SEO practices, you need words, lots of them, on your website that are meaningful and relevant to your target audience. What better what to better implement your ninja SEO skills than to blog!

2. A business blog can be more effective than advertising.

When a potential client clicks on your blog and finds a comprehensive library of resources that add value to their lives, that’s the best kind of promotional content you can get.

Most people will use your blog as a way to see inside your company. And when you don’t invest time in your blog, it shows. The notion that banner ads will bring in business is probably something you can forget about. Dive a bit deeper and show your clients who you are!

3. Blogging makes your business human.

So what if your industry is super complex or hard to understand at first? We know you want to help your clients see the human beings behind the jargon. After all, as the inspirational Simon Sinek has said: “People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe.” An easy way to show why you are in business, what your customers mean to you, and why you want to help them is with your blog.

Find your voice and be real with your audience. Take challenging concepts and make them easy to understand. That’s the difference between a company that seems stiff and one that feels inviting.

4. Blogging is social media’s mature cousin.

Yes, we love beautiful, curated feeds as much as the next person, but there’s nothing like complementary social media content that sends viewers right back to your website!

The conversation doesn’t have to start or end on your Facebook page or Instagram. It can happen right on your blog’s comment section. When you create engaging posts that ask questions or encourage feedback, you’re simultaneously adding value for your clients and building a community for your business.

5. Blogging is the key to evergreen content.

You invested time and a whole lot of research into a thorough blog post. Now what?

The key to evergreen content that continues to serve your audience time and time again is repurposing your blogs time and time again. Share your blogs across your social platforms. Tweak parts of your blog and make it easily digestible for platforms like LinkedIn or Twitter. And of course, you can always grab bits and pieces to use for social media posts.

Once you have a stacked resource library of blogs built, you can start updating older blogs with relevant content when necessary.

6. A business blog positions you as an expert in your industry.

Imagine that you’re a carpenter and you have a website that’s packed with ‘how to’ blogs about carpentry. Readers can learn about everything from building a table to constructing wall panelings. Soon, your blog is so comprehensive that you become the go-to carpenter on the internet. Ah, you see how simple that is?

No matter what industry you’re part of, having an articulate, thorough, and well-researched blog can help you position yourself as a prominent voice in your industry, even if you’re just getting started!

7. Blogging allows you to go deeper.

Social media has restraints on how deep you can go with your content. Due to character limits and the true nature of these platforms, they’re fantastic for short-form content, but sometimes they are lacking for business’ that need to provide more in-depth information.

According to Google, nearly 10% of users’ daily information needs involve learning about broader ideas. This gives you the perfect opportunity to provide your audience with all the necessary details they might need to understand the topic at hand.

8. Blogging can be educational.

Do you have a new product or service that you’d like to share with your audience? What about unique company values or a touching origin story?

You can pull inspiration from all of these places to build custom content that not only engages your audience, but educates them as well. Clients and customers love businesses that provide value to them and a blog is the perfect way to add value and educate all at the same time.

9. A business blog can help build your email list.

You probably know you need an email marketing strategy, but you might not know how to get people to sign up for your list!

You’re not alone.

The chances of someone going to your website and signing up for your newsletter because you have a simple “sign up for my newsletter” box buried down at the bottom of the page are slim to none.

If your audience falls in love with your content, they have new reasons to stay engaged, and that means they’ll sign up to receive weekly updates from you so they can continue to have valuable content delivered straight to their inbox.

10. Blogging is collaborative.

Every business owner should have a circle of professionals who they look up to in their industry because the easiest way to cultivate your community is to leverage another professional’s community!

Guest blogging can be a collaborative force that helps introduce your brand to new eyes. Guest blogging also opens the door for more readers to share, follow, and engage with your content.

Pro tip: Jot down 5 business owners who you admire or who are in your network. Make a point to contact them this week to see if they would be interested in guest blogging for you.

11. Blogging encourages engagement

Navigating through the internet is sensory overload! Pulling potential clients or customers into your world requires you to connect with them, and that starts with engagement.

Ask your current audience what they want to learn more about your industry. Ask about what topics they are confused about or need more information on. This is a great way for business owners to start actively engaging with their audience as well as brainstorming some great ideas for content.

12. A business blog keeps your clients in the loop.

Your clients want to work with you for a reason, so there’s a pretty big chance that they want to hear from you every now and again. What are the latest industry updates, tips, and tricks? What are you working on? What’s next on the horizon?

Stay front of mind by using your blog in newsletters, ezines, or monthly email blasts that let your subscribers know exactly what you’re up to!

13. Blogging is entertaining.

From cat videos to Game of Throne memes to that ‘Baby Shark’ song that you can never seem to get out of your head—young or old, we all just want to be entertained!

Throughout this list, we’ve covered all things business, but this is where your personality shines through. If you’ve got a great sense of humor, use it! Are you plugged into all things pop culture? Sprinkle in a bit now and then to make your content relatable.

No matter what industry you’re in, your content doesn’t have to be stiff. Infuse your personality and company values into everything you do and watch as you start attracting your dream clients!

Are you a bit overwhelmed with the idea of managing a blog for your business? Don’t worry, we got you! That’s where we come in. Content is what we do! Our team of writers will work to give your brand the voice it needs, so you can find more clients and level up in your business. Click here to get your content marketing strategy on track.