Co Founder, President and TeaEO Seth Goldman of Honest Tea attended LOHAS, Lifestyles Of Health And Sustainability. Seth was a guest speaker and talked about “Scaling An Authentic Brand”. Tiffany Paige of Green With Tiffany had the opportunity to chat with him and talk about what he’s up to with building a national brand, an honesty experiment, new commercials that show the sourcing of ingredients and a new book “Mission In A Bottle”. It’s a business book with real economic theory, but told in comic book form. Their motto..”Refreshingly Honest”.
“If it’s not real, it’s not Honest”. You Tube/Honest Tea:
https://www.youtube.com/user/HonestTeaVideo