How to Grow a Social Media Following from Scratch: A Case Study

Do you know how to grow a social media following from scratch? It might feel like trying to climb Mt Everest if you’ve never done it before. Getting started on a brand new account can be quite scary, but don’t worry, we got you! It can be a tough task to do, especially if you do it the right way (cough don’t use bots cough), but we have helped a variety of clients grow their social media followings from scratch and we will show you how!

Keep reading to see how we helped one of our favorite clients, Action for Earth, grow their social media following from scratch:

What is Action for Earth?

Action for Earth is a membership-based initiative that is focused on curbing human-made climate change. Anyone that is passionate about fighting climate change is welcome in their community, so they’re always actively looking for new members.

They passionately spread the word about needed action against climate change on social media and their website. With the funds from their membership, they start projects that will benefit the environment. They also use their knowledge to educate people on climate change. They’re focused on making a big impact, one step at a time!

Where Action for Earth Started

Action for Earth started from the ground up. Literally. All they had was a website and a dream to change the world, but not much in the way of a social media following. It can be daunting to grow a social media following from scratch and even though we started out with zero followers and zero existing social media content, we were excited to help them grow! We knew that we could reach people who were passionate about climate change via their social media accounts!

How We Grew their Social Media Following from Scratch

You could spend hundreds of dollars each month on a “following” or “engagement” service which is ultimately just bots following thousands of random accounts in hopes that they will follow you back. This is the popular (but not very smart) tactic of follow/unfollow method to grow a social media following and not something we recommend. The problem with the follow/unfollow method, and particularly with bot services, is that you have no way of knowing if these people are actually interested in you or your products or services — meaning you might be wasting your time and money on accounts that may never actually turn into customers or clients! 

Instead, here at C3 Social, we take the time to understand your target audience and do engagement with a laser focus in an authentic way so that anyone who clicks that shiny Follow button is doing so because they actually love your message and your content. 

This is precisely what we did for Action for Earth and how we recommend growing a social media following from scratch.

We helped them finetune their message, created a content strategy map, produced insightful graphics and informative posts, and then engaged with their target audience with our signature engagement methods. We handle everything from A to Z when it comes to their social media so that they don’t have to lift a finger. They get great, consistent content each month without having to worry about it – a dream for busy business owners like our clients! 

Now, Action for Earth has incredibly cohesive and very recognizable branding with consistent, engaging, and relevant content each month. But most importantly, we are engaging with their followers as well as engaging with accounts that are in their target audience. This is essential. As long as someone has similar interests, they could be a potential follower! 

Why Organic Engagement Is a Must! 

As a social media user, you want to feel connected to the accounts you’re following. Whether through their content, message, or values, you have to have a reason to click that Follow button. One of the best ways to connect with people in your target audience is by actively interacting. You want to create the know, trust, and like process with your followers. They need to know who you are, trust that you are an expert in your field, and like the content you are producing and the value you are providing.

Not only is organic engagement the best way to connect with your followers, it’s also essential if you want to reach new potential followers. By commenting, liking and responding to followers of similar accounts and with people posting relevant hashtags, you can reach a whole new audience! It’s also a great way for the algorithm of social media platforms to note that you’re actively using their platform, which can prompt it to show your posts to more people, creating an even bigger audience. This is one of the key secrets on how to grow a social media following from scratch!

Need Help With How to Grow Your Social Media Following from Scratch? 

We used these strategies and techniques to grow the social media presence of Action for Earth to hundreds of followers across platforms, and they’re still growing every day! Having a good strategy on how to present yourself, engage with followers and grow your social media following is essential if that’s how you’re looking to reach potential customers!

If want to learn how to grow your social media following from scratch or you’re just not seeing the upward trend in followers that you’d like, it might be time to bring on an expert to help you get to where you want to be.

Our team at C3 Social is here to take your Social Media Marketing worries off your plate. Let us create a killer social media strategy, help you with creating consistent content and work on organic engagement with your audience, so you don’t have to! Let our experience work for you, so you can focus on your zone of genius!

Want to know more? Contact us today for a free consultation and find out how we can grow your social media following organically!