4 Best FREE Social Media Schedulers for Your Small Business

Social media is one of the most important marketing tools right now, especially for small businesses, and to do that we highly recommend using one of the best free social media schedulers that are available out there for small businesses. Social media can be a great way to get your message out there and reach new customers for free as well as engage with your target market and provide valuable content to them. Does that mean that you should spend all your time on social media? Not at all! 

The best advice we can give you is to create your social media posts in batches and schedule out your content in advance. That way you’re not spending time every day coming up with new things, which can be really time-consuming. By working in batches, you can get in a writing zone, knock out a bunch of posts and be done for the month. How amazing does that sound? 

And nope, you don’t have to log in to social media every day to manually post your new content either. That’s why social media schedulers were invented! You schedule the time and date you want a post to go live, and your scheduler publishes for you. No need for you set reminders or try to remember what you need to post each day! The best thing is that there are several great free social media schedulers out there, so it doesn’t have to be an extra cost to your business either! Win-win! 

Here are the four best free social media schedulers for your small business: 

1. Later.com

Later.com is a very popular scheduler. They market mostly as an Instagram scheduler, as they are an official Instagram partner, but you can also use it for Facebook, Twitter, and Pinterest. One great thing about Later is that you can visually plan out your Instagram feed while scheduling your posts, so you can see exactly how your new posts will look on your feed. It automatically posts to your social media accounts as well if you have a business account. Later also offer analytics on all your accounts, which is great for tracking how your posts are doing!

Later has a free plan where you can use one social set of Instagram, Twitter, Facebook and Pinterest accounts and schedule out 30 posts per month. If you need more bandwidth, their upgrades are very affordable too, starting at just $9/month for the most inexpensive paid plan! 

2. Hootsuite

Hootsuite is a very respected scheduler that’s been in the game for a while. You can schedule posts for the usual platforms like Facebook, Twitter, Instagram and Pinterest. That’s not all though! You can also manage your YouTube and LinkedIn accounts from within Hootsuite. 

Hootsuite has a free plan where you can manage 3 social media accounts and schedule 30 posts per month. My favorite part about Hootsuite is that you can set up separate streams to keep an eye on. For instance, you can set up streams to monitor mentions of your account, specific hashtags, or even retweets or your own content.

3. Buffer

Buffer is another great option to use as a free social media scheduling platform! They cover scheduling on Facebook, Twitter, Instagram, Pinterest and LinkedIn. They have some visual options to plan out your content, which is a great feature! You can also do your Instagram engagement from within this platform, which makes connecting with your audience super easy.

Buffer’s free plan allows 3 social accounts and 10 scheduled posts, so it’s a little more limited than the schedulers we talked about before, but still a good option if you’re looking for a free social media scheduler.

4. Facebook Native Scheduler

If Facebook is the only platform you’re using for your business, the Facebook native scheduler might be a great option for you! If you go to your business page and select ‘Publishing Tools’, you have the ability to plan out and schedule your Facebook posts. This is a great option if you only have one platform to manage and you’re looking for simplicity. 

Tired of Managing Your Own Social Media?

Social media schedulers are a real lifesaver for most small business owners. Using one of these platforms makes creating your content a breeze so you don’t have to worry about it. You can basically set it and forget it! Using any of these platforms would be a great choice, but you might have to try more than one to find the scheduler that fits all your needs and that you love working with.

If you’re ready to grow, but you don’t have the time to create and schedule your social media content, it might be time to bring on a trusted team member like a digital marketing assistant. 

Our team is ready to take any part of your social media marketing off your plate, whether it’s content creation, scheduling, or engagement. We create strategies that work for our clients and implement it! How does being able to focus on your zone of genius sound, without having to worry about what to post next?

Contact us today for a free consultation and see what we can do for you!