Creating valuable content for your audience is one of the best ways to get more eyes on your business. Sometimes, it can be difficult to brainstorm numerous blog topics to create content for your business. But, remember, not all content is created equally. The digital space is crowded! With endless options for your potential clients, how are you going to stand out?
As a business owner, your goals should be to entertain, engage, educate, and connect. The moment your readers get a whiff of inauthenticity or a looming sales pitch, they’ll be gone. If you can consistently create value for your readers, you’ll be able to sit back and watch as the views, clicks, follows, and likes pour in.
Your blog should be a one-stop-shop for in-depth resources for your industry. Potential clients should be able to scan through your blog and go, “Aha! These people know what they’re doing!”
Managing a business blog is no easy feat, especially when you’re battling the ever-agonizing pit of writer’s block! That’s why we’ve compiled the ultimate list of blog topics to get your creative juices flowing.
Select one of these blog prompts and start creating content that will educate, entertain, and connect with your target audience:
1. Be inspiring.
Between Negative Nancy on social media, the news, and the ups and downs of life, we could all use a pick-me-up every now and again. Try sharing an inspiring story or something that gets you through the most challenging of weeks.
2. Share your tricks.
Are there apps or software programs you use to make your job easier? Gather a list of the best tools and share why they’re essential for any professional in your industry.
For my business, I love using Asana, Slack and Acuity!
3. Get personal.
Sure, informative posts are great, but sharing your passion gives readers an in-depth look at your purpose. What gets you so excited to sit in front of your computer each day?
4. Take note of what’s already trending.
If you notice popular blog topics circulating on your timeline that’s relevant to your industry, add your two cents! Create a blog discussing your opinion on the subject (it doesn’t matter if you agree or disagree). Link to the post’s writer and let them know you created a blog on the subject. This is how you get more shares!
5. Tell your origin story.
Everyone loves a good tale about the trials and tribulations of business (Shark Tank anyone?!). If you’ve got an exciting story about how your business came to be, share it with your readers.
6. Break down your systems and processes.
Chances are that the “normal” things you do each day are actually quite incredible to outsiders looking in. Break down your processes and bring the reader into your world. This is also a fantastic opportunity to dissect complex concepts.
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7. Bust myths.
Is there a common misconception that has spread like wildfire in your industry? Expose the truth to your readers! Not only will this help clear up confusion, but it will also build trust.
8. Follow up.
We see social media competitions and giveaways all the time, but do you ever hear much about the winners? Create a follow up post sharing how many people entered, who won, and what’s next.
9. Get creative.
Who says all blog posts have to be stiff and boring? Entertain your readers with a “How to” post that includes GIFs, videos, or your personal touch of humor. You can educate and be whimsical at the same time.
10. Help them feel empowered.
Write a captivating post that inspires your readers to take action! Whether you want to move them along in their business or have tips on how they can get involved with philanthropic work, just let them know that they have the power to make positive change.
11. Go head-to-head.
Do you know another professional who has different views than you? Engage in a productive discussion about your differences and document it in a blog post. This also gives you the opportunity to attract their audience to your website!
12. Meet the team.
Each member of your team brings something unique to the table. If they didn’t, they wouldn’t be there. Post employee features to highlight just how special your company is.
13. Value, mission, and vision.
There’s a reason why brands with killer company culture succeed these days. Hone in on your core values, mission, and vision and tell your readers why those values set you apart and how they keep you rooted in being the best you can be.
14. Highlight your accomplishments.
The chances of your audience skimming through your testimonials page might be slim. So instead, show off your highlight reel in the form of blog posts. Share your latest accomplishments and explain how you got there.
15. Go behind the scenes.
What’s life really like at your office? Blog topics like this that go in-depth and give a behind the scenes aspect of your business will get your audience interested in your process and systems. Your readers might get tired of the oh-so-perfect images on social media. Give them a sneak peek at what goes on in your world.
16. Answer the tough questions.
You should have a comprehensive list of customer and client FAQs. Take these questions and turn them into blog posts.
17. Review it.
Let’s say your potential clients absolutely can’t work without a GoPro. How about you rate the latest model and go in-depth about its features? Product reviews are great and your take on your favorite products can be super beneficial to your audience.
18. Interview an expert.
Do you have an industry associate who just gets certain aspects of the business like no other? Your audience could benefit from their knowledge!
19. Hit the books.
Women across the world flock to read whatever novel Oprah adds to her book club. Why? Because they trust her opinion. Curate your own club with blog posts that share your favorite books relevant to your industry.
20. Don’t forget the seasons.
Whether it’s Christmas or summer break, every season has its holidays and special occasions. Take this opportunity to remind your readers about what they can do during this special time.
21. Give them the news.
Looking for an easy way to provide value and create weekly content? Round-up news that’s relevant to your industry! Your audience won’t have to scour the internet to see what’s going on. They’ll know to head straight to your page.
22. Provide updates.
If you know the industry like the back of your hand, share the latest trends with your viewers. Tell them what to look out for and what they can forget about.
23. Create a series.
When you’re explaining complex topics that are loaded with information, break each piece into one chapter of a series to keep your audience wanting more.
24. Recycle evergreen content.
Does your company have an engaging Youtube video? Were you on a podcast recently? Recycle this evergreen content and turn it into a blog post to maximize your reach.
25. Help readers make a choice.
Whether you’re in the travel space or are a tech guru, your readers will have to make tough choices about the products and services they use. Provide them with expert advice and help them make the right decision.
26. Bring your readers in.
Need help thinking of the next direction for your company? Ask your readers! No need to shoot in the dark when you can get direct feedback from your audience. Ask them what kind of content they love best and then implement their feedback.
27. Think ahead.
You can’t tell the future, but you can predict where things are headed in your industry. These kinds of blog posts are inspiring, and they spark conversation!
28. Talk about your #fails.
We all make mistakes, and when you take the time to write blog posts about your business fails, you might help someone else walking in your footsteps.
29. Curate for your reader.
You don’t always have to be a creator. Sometimes, you can be a curator. Gather some of the best blog topics and posts in your industry and tell your readers why they might enjoy them! (Pssstt… for optimal views, make sure to let the other blog writers know you’re reposting their goodies.)
30. Make data fun.
Create an infographic and build a blog topic around it. Infographics are extremely popular on social media, especially Pinterest! Who knows where your image will land.
Check out this infographic I made including all of these blog topics! Save this to your Pinterest now to keep this list handy later when you need new ideas.
31. Show them who to follow.
Like the rest of the world, your readers probably feel like social media is taking over their lives. Help them filter out the noise with positivity! Let them know the top experts to follow who will help uplift their daily vibes, not deplete them.
32. Let them lead the way.
Before you continue to develop your brand, you should know exactly what your clients think about your process. How do you tweak your business so that it’s customer-centric? Well, you ask your customers!
33. Show gratitude.
You don’t always have to do something incredible to speak with your audience. You can do something as simple as saying thank you! Take a phrase like the ones below and turn one of these blog topics into a full blog post:
- “Thank you for your patience during our transition period.”
- “Thank you for getting us to 10k followers on Facebook.”
- “Thank you for the positive feedback about our latest product release.”
See, it’s that simple!
Your brand’s blog is a direct reflection of your business, so make it count! With these blog topics, you’re ready to post relevant information for your readers consistently, so they’ll come back time and time again.
Are you feeling like you’re in over your head? No sweat! We help brands from a wild variety of industries, and we can help you too. Content strategy & creation is what we do. Click here to learn more about how our team of writers can help level up your brand!